and her online tidbits
May 28 2013
68% of smartphone use is happening at home - and they're doing much more than shopping http://t.co/eELNcveY9N #mobile
May 28, 2013
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To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn't always mean on the go. New data show that 68% of consumers' smartphone use happens at home. And users' most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call "me time."
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