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Nicole Hess

and her online tidbits

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  • The Case for Creating an Emotional Connection to Your Brand - Ford Fiesta, Apple and Presentation Zen

    06 December 2012 ( #branding, #marketing )

    Almost everyone by now has heard of how Apple hooks people on its products, Presentation Zen or Dan Pink’s Ted Talk presentation about what motivates us to work and there have been hundreds of blog posts about how marketing on the internet is more about...

  • Where ARE Women Leaders?

    07 August 2012 ( #leadership, #women )

    "Where Women are Leaders" a moving book about women tranforming the economic landscape of India "where women are leads" has since become a statement and a question. Undeniably, in India this network of women has transformed the lives of not only the 40,000...

  • Where are Women Leaders Part 2

    25 November 2012 ( #women issues )

    Women & Leadership - 5 Steps on a Learning Path In continuation of an earlier blog I wrote about the lack of women leaders sharing lessons learned, advice and other topics I’ve been on a journey of looking for information and inspiration. I’ve collected...

  • Meta Data for Ranking and Clicks

    16 July 2012 ( #seo, #meta data optimization )

    If you go to any one of your site’s pages and right click to view the source. Check to see if you have anything written in for and for <meta name="description" >, if you don’t or don’t find these two elements at all, then you have no meta data....</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/miami-social-media-day-thanks-overblog"> Miami Social Media Day - Thanks @OverBlog! </a> </h2> <p class="ob-top-meta">02 July 2012 ( #<a href="/tag/social%20media/">social media</a> ) </p> <p class="ob-top-summary">I'm glad to say that this event was all the worth of 4 weekend hours - learning atand engaging with other social media and internet marketers of SoFl. When there's an event in Miami that's focused around any topic of work, things can quickly turn into...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/bbq-ribs-and-flying-pigs"> BBQ ribs and flying pigs </a> </h2> <p class="ob-top-meta">09 July 2012 ( #<a href="/tag/bbq/">bbq</a>, #<a href="/tag/food%20travel/">food travel</a> ) </p> <p class="ob-top-summary">So here I am in Bogota, Colombia, enjoying all things Colombian. I've had the pleasure of visiting with family to shopping at Falabella (great deal on a little black jacket) and Carulla (for groceries and Sunday morning breakfast in pjs) and street markets...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/i-wrote-a-blog-now-what-how-do-i-optimize-my-blog"> I wrote a blog, now what?... How do I optimize my blog? </a> </h2> <p class="ob-top-meta">04 July 2012 ( #<a href="/tag/blog%20optimization/">blog optimization</a>, #<a href="/tag/seo/">seo</a>, #<a href="/tag/internet%20marketing/">internet marketing</a> ) </p> <p class="ob-top-summary">I love information. I love pretty pictures and I love blogs. Over the past year I've seen a wonderful explosion of the combination of information and pictures shared via blogs - infographics. Delightful. Although, I also must admit that actually remembering...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/2009/09/08/organization-online/"> You're Organization is Communicating Online - Even if You aren't Directing it </a> </h2> <p class="ob-top-meta">08 September 2009 ( #<a href="/tag/information%20sharing/">Information Sharing</a>, #<a href="/tag/internet%20marketing/">Internet Marketing</a>, #<a href="/tag/nonprofit/">Nonprofit</a>, #<a href="/tag/online%20marketing/">online marketing</a>, #<a href="/tag/social%20media%20networking/">Social Media Networking</a> ) </p> <p class="ob-top-summary">You’re organization has an online statement – even if its not online. How, you ask, is it making this statement? When someone mentions your organization (or business) to someone else, that person is going to search for you online. Whatever appears is...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/2009/08/19/tools-for-nonprofits/"> Top 20 (FREE) Online Tools for Nonprofits </a> </h2> <p class="ob-top-meta">19 August 2009 ( #<a href="/tag/free/">free</a>, #<a href="/tag/internet%20marketing/">Internet Marketing</a>, #<a href="/tag/nonprofit/">Nonprofit</a>, #<a href="/tag/online%20tools/">online tools</a>, #<a href="/tag/social%20media%20networking/">Social Media Networking</a> ) </p> <p class="ob-top-summary">There are many tools online geared towards managing the operations of your nonprofit. Accounting software, website building programs, email marketing and contact managing, but finding tools that live up to their promise of usability, effectiveness and...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/google-s-unnatural-links-warning-nevermind"> Google's Unnatural Links Warning & "nevermind" </a> </h2> <p class="ob-top-meta">24 July 2012 ( #<a href="/tag/seo/">seo</a>, #<a href="/tag/link%20%20building/">link building</a>, #<a href="/tag/unnatural%20link%20warning/">unnatural link warning</a> ) </p> <p class="ob-top-summary">If you have Google Webmaster Tools installed for your site (and you should if you don't) there's a chance you've recently seen a message about "unnatural links" being detected. You, as me and my team first experience panic. You go back through time and...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/google-authorship-and-my-day-job"> Google Authorship and My Day Job </a> </h2> <p class="ob-top-meta">02 July 2012 ( #<a href="/tag/seo/">seo</a>, #<a href="/tag/google%20authorship/">google authorship</a>, #<a href="/tag/google%20+/">google +</a> ) </p> <p class="ob-top-summary">Hi everyone! I know many of you know what I do for a living.. and because you do, you're left asking "what?!" So I thought I would share a recent blog post I wrote for my company's blog on Google Authorship, Google + and Google + Local. It's all geared...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/good-infographic-bad-infographic"> Good Infographic; Bad Infographic </a> </h2> <p class="ob-top-meta">21 August 2012 ( #<a href="/tag/information%20sharing/">information sharing</a>, #<a href="/tag/infographics/">infographics</a> ) </p> <p class="ob-top-summary">When I first heard Matt Cutts in a G+ hangout say that Google is reconsider the link value for infographics I admit, I was appalled. “I love infographics! How could this be?” Infographics I felt were helping people learn and get information that they...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/2009/08/03/tweet-in-espanol/"> Tweet in Español </a> </h2> <p class="ob-top-meta">03 August 2009 ( #<a href="/tag/marketing/">marketing</a>, #<a href="/tag/social%20media%20networking/">Social Media Networking</a>, #<a href="/tag/spanish/">Spanish</a>, #<a href="/tag/twitter/">twitter</a> ) </p> <p class="ob-top-summary">As marketing agencies learned how to market to women, teenagers and techies, soon enough the Hispanic community will be recognized for its purchasing power. But why hasn’t it begun already? Let’s begin with some numbers. According to the 2007 US Census,...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/2009/09/29/teaching-through-blogs/"> Teaching through Blogs </a> </h2> <p class="ob-top-meta">29 September 2009 ( #<a href="/tag/blog/">blog</a>, #<a href="/tag/education/">education</a>, #<a href="/tag/information%20sharing/">Information Sharing</a>, #<a href="/tag/web%202.0/">web 2.0</a> ) </p> <p class="ob-top-summary">Blogs provide a way to share information that can reinforce what students are learning in the classroom or the advice that one is giving to his/her clients. Blogs can also provide an interactive experience, increasing the likelihood of learning and retention....</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/2009/09/25/social-media-profiles/"> Public Profiles for Social Media </a> </h2> <p class="ob-top-meta">25 September 2009 ( #<a href="/tag/facebook/">facebook</a>, #<a href="/tag/public%20profile/">public profile</a>, #<a href="/tag/social%20media%20networking/">Social Media Networking</a>, #<a href="/tag/twitter/">twitter</a> ) </p> <p class="ob-top-summary">Pseudonym In my book, that will always be one of my favorite words, and I think it will increasingly become social media users favorite as well. Let's face it - we're all a little worried about potential business contacts seeing our score from mafia wars...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/neuromarketing-know-your-audience-better-than-they-know-themselves"> Neuromarketing: Know your audience (better than they know themselves) </a> </h2> <p class="ob-top-meta">19 December 2012 ( #<a href="/tag/neuromarketing/">neuromarketing</a>, #<a href="/tag/online%20marketing/">online marketing</a> ) </p> <p class="ob-top-summary">I had the pleasure of meeting up with RockIt Lab’s founder Alex Wall last week over a beer to talk about neuromarketing, what it is about and her thoughts on a few questions. Let’s start with a basic definition of what is neuromarketing. Referencing Wikipedia...</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/rode-bike-to-work-during-rush-hour-thankful-for"> Rode bike to work during rush hour - thankful for this #bicycle #lane ##sharetheroad #bikes </a> </h2> <p class="ob-top-meta">23 January 2013 ( #<a href="/tag/bicycle/">bicycle</a>, #<a href="/tag/lane/">lane</a>, #<a href="/tag/sharetheroad/">sharetheroad</a>, #<a href="/tag/bikes/">bikes</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/U1MsIhAmok/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/uplifted-after-my-first-cup-of-vanilla-sky-from"> Uplifted after my first cup of Vanilla Sky from #steepcityteas #tea and two samples to try yay! </a> </h2> <p class="ob-top-meta">09 February 2013 ( #<a href="/tag/steepcityteas/">steepcityteas</a>, #<a href="/tag/tea/">tea</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/VhShdbgmnU/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/moms-christmas-gift-to-me-an-eye-pad-ipad"> Moms christmas gift to me an Eye+pad. #ipad #familyofjoksters </a> </h2> <p class="ob-top-meta">23 December 2012 ( #<a href="/tag/ipad/">ipad</a>, #<a href="/tag/familyofjoksters/">familyofjoksters</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/TlqA2mgmus/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/a-random-dollar-lasts-in-our-office-for-2-days"> A random dollar lasts in our office for 2 days #honest #office </a> </h2> <p class="ob-top-meta">12 December 2012 ( #<a href="/tag/honest/">honest</a>, #<a href="/tag/office/">office</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/THWGfogmo2/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/car-less-journey-1-wynwood-to-epicure-to-talk"> Car-less journey #1 Wynwood to Epicure to talk about #bikes and #pedestrians </a> </h2> <p class="ob-top-meta">19 January 2013 ( #<a href="/tag/bikes/">bikes</a>, #<a href="/tag/pedestrians/">pedestrians</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/UrJzOSgmko/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/a-little-treat-can-go-a-long-way-relaxing"> A little treat can go a long way :) #relaxing @Moloko </a> </h2> <p class="ob-top-meta">11 January 2013 ( #<a href="/tag/relaxing/">relaxing</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/UW3t0YAmlq/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/birthday-nemesis-urban-bistro"> #birthday @NeMesis Urban Bistro </a> </h2> <p class="ob-top-meta">06 January 2013 ( #<a href="/tag/birthday/">birthday</a> ) </p> <p class="ob-top-summary">http://instagr.am/p/UIEPnggmnf/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/action-shot-of-today-s-basketball-game.-before"> Action shot of today's basketball game. Before team b crushed us! #surgeonsadvisor @bwisotsky @Bkoontz_SEO @TheReal_J3ssica @garp2100 @Flamingo Park Basketball Courts </a> </h2> <p class="ob-top-meta">04 April 2013 ( #<a href="/tag/surgeonsadvisor/">surgeonsadvisor</a> ) </p> <p class="ob-top-summary">http://instagram.com/p/XsSv97gmk5/</p> </li> <li class="ob-top-article"> <h2> <a href="https://nicolecheriehess.overblog.com/bumpersticker-i-m-with-ya-greens-are-good"> Bumpersticker, I'm with ya! #greens are good </a> </h2> <p class="ob-top-meta">11 April 2013 ( #<a href="/tag/greens/">greens</a> ) </p> <p class="ob-top-summary">http://instagram.com/p/X8Pd6xgmmH/</p> </li> </ul> </div> <div class="ob-pagination"> <span class="ob-page ob-page-current " >1</span> <a href="/top/2" class="ob-page ob-page-link " >2</a> <a href="/top/3" class="ob-page ob-page-link " >3</a> <a href="/top/4" class="ob-page ob-page-link " >4</a> <a href="/top/5" class="ob-page ob-page-link " >5</a> <a href="/top/6" class="ob-page ob-page-link " >6</a> <a href="/top/7" class="ob-page ob-page-link " >7</a> <a href="/top/8" class="ob-page ob-page-link " >8</a> <a href="/top/9" class="ob-page ob-page-link " >9</a> <a href="/top/10" class="ob-page ob-page-link ob-page-tens" >10</a> <a href="/top/20" class="ob-page ob-page-link ob-page-more ob-page-tens" >20</a> <a href="/top/2" class="ob-page ob-page-link ob-page-next" >></a> <a href="/top/22" class="ob-page ob-page-link ob-page-last" >>></a> </div> </div> <!-- Sidebar --> <aside class="Sidebar"> <div class="Sidebar-widget common-ads-container half_page" data-order="1"> <div class="ads-placeholder"> <span>Advertising</span> </div> <div id="_2951f22"></div> </div> <div class="Sidebar-widget" data-order="2"> <div class="ob-h3 Sidebar-title"> Newsletter </div> <form class="Sidebar-form" action="/mail/subscribe?utm_source=_ob_abo_newsletter&utm_medium=_ob_sidebar" method="post"> <input class="ob-input SidebarForm-input" type="email" name="email" placeholder="Enter your email here" required="required" /> <input class="ob-input ob-input-submit SidebarForm-submit" type="submit" value="Subscribe" /> </form> </div> <div class="Sidebar-widget" data-order="5"> <div class="ob-h3 Sidebar-title"> Follow me </div> <ul class="Sidebar-widget Sidebar-follow SidebarFollow"> <li class="SidebarFollow-element"> <a class="SidebarFollow-elementLink SidebarFollow-elementLink--rss" href="/rss" target="_blank"> <span class="fas fa-fw fa-rss"></span> </a> </li> </ul> </div> <div class="Sidebar-widget" data-order="1"> <div class="ob-h3 Sidebar-title"> Search </div> <form class="Sidebar-form" action="/search" method="post"> <input class="ob-input SidebarForm-input" type="text" name="q" placeholder="Search..." required="required" /> <input class="ob-input ob-input-submit SidebarForm-submit" type="submit" value="OK" /> </form> </div> <div class="Sidebar-widget Sidebar-about SidebarAbout" data-order="3"> <div class="ob-h3 Sidebar-title"> Nicole Hess </div> <p class="SidebarAbout-description"> and her online tidbits </p> </div> <div class="Sidebar-widget Sidebar-about SidebarAbout" data-order="4"> <div class="ob-h3 Sidebar-title"> About me </div> <a href="https://en.over-blog.com/user/30551.html" target="_blank"> <img class="SidebarAbout-avatar" src="https://image.over-blog.com/UptVTXOgJXZThlxFichkkrD0rkI=/300x300/smart/filters:no_upscale()/image%2F0030271%2F201208%2Fob_0698594a9729c69689dc9baefa5027bf_nicole-hess.jpg" alt="Nicole Hess" /> </a> <p class="SidebarAbout-description"> Marketing and Brand Strategy, Development and Online Optimization with a knack for consumer research and linguistic insight. 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